Would you like to know how many orders are coming in via your widget? With a thank-you page, you can measure conversions in Google Analytics, Google Tag Manager or Meta (Facebook) Analytics.
In this article, we explain how to set this up.
Create a thank-you page on your website
Create a page on your own website where customers are directed after placing an order.
For example:
On this page, you can display a thank-you message, but the most important thing is to place a tracking code here.
Set up the thank you page in your widget
Go to Website widgets in the left-hand menu in Catermonkey
Open the widget you want to configure
Go to Website settings
Under Thank You Page URL, enter the URL of your thank you page (e.g. https://jouwwebsite.nl/bedankt)
Save the widget
After placing an order, the customer will be automatically redirected to this page.
Set up your tracking
Google Analytics 4
You can register the thank you page as a conversion in GA4:
Go to Google Analytics > Admin > Events
Click on Create event
Create a new event with the following settings:
Event name: 'order_completed'
Matching conditions: 'page_location' contains '/thank-you'
Go to Admin > Conversions and mark 'order_completed' as a conversion
Google Tag Manager
Google Tag Manager offers greater flexibility:
Go to Google Tag Manager
Create a new Trigger"
Type: Page view
Fires on: 'Page URL' contains '/thank-you'
Create a new Tag (e.g. GA4 Event, Meta Pixel, or another tracking tag)
Link the trigger to the tag
Publish your container
Meta (Facebook) Pixel
To measure conversions in Meta:
Go to Meta Events Manager
Make sure your Meta Pixel is on your website (including the thank you page)
Set up a Custom Conversion
URL: contains '/thank-you'
Category: Purchase
Or use Google Tag Manager to trigger the 'fbq('track', 'Purchase')' event on the thank you page
Tips
Test your setup by placing a test order and checking that you are redirected to the thank you page
Use UTM parameters in your widget links to see which campaigns generate orders
Combine multiple tools: you can run Google Analytics, Tag Manager and Meta tracking on the same thank-you page
The thank-you page URL works with both embedded widgets and standalone widgets