A well-designed widget is more than just a digital extra on your website: it is the ultimate tool for converting visitors into customers. In this article, you will discover how to use your widgets smartly for maximum impact – from the first contact to a concrete enquiry.
Smart contact form: more clarity, more enquiries
A clear contact form is often the starting point for a good enquiry. Why? Because your visitor can see at a glance what you offer, what choices there are and how they can communicate their wishes. This creates trust and speeds up the process.
You can work with photos for each concept (think of atmospheric photos or stock images). No images? Then choose the list view in the widget settings – it works perfectly even without photos.
Make sure you provide clear options and input fields. For example, ask for:
Type of event (e.g. wedding, company party)
Date, start and end time
Number of people
Location (optional)
Formulas or packages (make these easy to click on)
This way, you receive all the information you need to prepare a quote in one go – without endless back-and-forth emails. And your customer? They immediately feel understood. The first contact is already a hit.
Quotation indicator: let your customer experience their party
The quotation indicator is a real powerhouse. It allows you to give your visitor a rough price indication and lets them put together their party step by step. Not only handy, but also inspiring.
Well organised? Then you guide the customer from start to finish:
Start with appetisers
Continue with a starter, main course and dessert
Finish with a drinks package or late-night snack
This way, your customer experiences the party on your website – and it works. Customers get a concrete picture, and you receive targeted enquiries.
Important: the price does not have to be exact. Many users work with guide prices in the widget and add staff costs, room hire or materials when drawing up the quotation. This allows you to remain in control while still offering transparency.
Smart detail: are you already fully booked on the chosen date? Simply adjust the date in Catermonkey and send a quote anyway (possibly with a small discount). This allows you to remain flexible and optimise your planning.
And don't forget: the caterer or event location is often the first point of contact for a customer. Most customers are still flexible – especially if you can convince them right away.
Work with different widgets for each concept
Want to really score? Create separate widgets for each type of party. Think of:
Wedding with ceremony and walking dinner
Company party with food trucks and open bar
Dance party with cocktails and midnight snacks
This way, each target group gets its own experience and price indication – completely tailored to their wishes.
Bonus: always mention that the request is non-binding. In Catermonkey, you can easily add text above and below your step-by-step plan.
Need extra inspiration? Take a look at these examples of attractive and effective widgets. We bet they'll give you some ideas!
Would you like personal advice on setting up your widgets or quotation indicator? We are happy to help. Chat with us or call +31 (0)88 266 6539.