Many catering companies or event venues ask themselves: "Why do I get so few enquiries via my website?" The answer often lies not in what you offer, but in your online visibility. Fortunately, you can respond to this in a smart and targeted way.
1. Use clear, action-oriented texts in your social posts
Social media is an ideal way to drive traffic to your website. But you need to make it immediately clear what your customer can expect. Use phrases such as:
Plan your party online and get an instant price estimate
Calculate your price now on our website
Plan your party via our website
View our concepts and request a quote in just a few clicks
Important: always link directly to your quote indicator or smart contact form, and not to a general homepage. This way, your customer will land in the right place immediately, without any extra steps.
Do you work with different concepts? Then use different links for each type of party (wedding, company party, BBQ, etc.) – this way, visitors will immediately find the right experience.
2. Boost your posts – but do so in a targeted manner
Advertising on Facebook or Instagram? Great – but make sure your landing page is right. A paid post that leads to a static homepage is usually a waste of money.
Instead, send your visitors to:
A quote indicator with concrete steps
A smart contact form where they can immediately submit their requirements
You will find that this approach is much more profitable, because you are immediately working towards an action.
3. Additional tips to increase your reach
Post regularly: repeat your message with seasonal angles or themes such as 'Last-minute spring events', 'Put together your summer BBQ' or 'Plan your Christmas party now'.
Use visuals: an atmospheric image or short video attracts more attention than text alone.
Use storytelling: share other customers' experiences, a behind-the-scenes look at a setup or a sneak peek at a menu.
Encourage interaction: ask a question in your post, let customers vote on formulas or share ideas.
Have flyers made and distribute them in your region.
Make sure they include a QR code that links directly to your widget – or at least to your website. A QR code invites people to quickly scan it and immediately discover what you have to offer.
And yes: our widgets, just like our online quotes, are fully mobile-friendly. Perfect for customers who want to check what you have to offer while on the go or at home.
5. Invest in strong photos that convey your concept
Images say more than words – especially in the world of catering companies or event venues, where atmosphere, presentation and experience make all the difference.
Why good photos are important
Many customers are not looking for a pure product, but a feeling. They want to see what their party could look like, what they can expect and, above all, whether it suits them. Photos are often the first thing that convinces a customer to click through or make an enquiry.
Don't make it too difficult for yourself
You really don't have to photograph every dish separately. Think more in terms of atmospheric images and overall pictures:
A beautifully decorated table with dishes
A buffet in action
A shot of a summer BBQ or a winter reception
Close-ups of a drink, decoration or menu board
Good stock photos can also work, as long as they match your style and offering.
Consider a photo shoot
Hiring a photographer for a day to capture your dishes and setups? It may seem like an investment, but it pays off:
You can use the images in your widgets for years to come
They enhance your social posts, website and quotes
They immediately inspire confidence in your visitors
Your photos don't have to be perfectly styled. Authentic and recognisable often works better than overproduced.
Would you like to know how other catering companies or event venues approach this? We would be happy to show you examples of successful visuals. Chat with us or call +31 (0)88 266 6539.